Tuesday, September 7, 2010

United States President Barack Obama - Labor Day Speech Text and Video

Hello Cincinnati. Hello Ohio. I can't think of a better place to be on Labor Day than at America's biggest Labor Day picnic-with the workers and families of the Cincinnati AFL-CIO.

First, give a big round of applause to Charlie. Charlie reminds us that in these tough times, America's working men and women are ready to roll up their sleeves and get back to work.

I want to salute your AFL-CIO local leaders: Executive Secretary-Treasurer Doug Sizemore, President Joe Zimmer and state President Joe Rugola (roo-GO-la). And your outstanding national

leaders: a man who we thank for devoting his life to working Americans-President John Sweeney. And the man who will pick up the mantle of leadership-who we need to succeed because a strong labor movement is part of a strong economy-

Secretary-Treasurer Rich Trumka.

Although Ohio's terrific Governor Ted Strickland couldn't be here, we have Lieutenant Governor Lee Fisher, Secretary of State Jennifer Brunner, Attorney General Richard Cordray, Cincinnati Mayor Mark Mallory, and Hamilton County Commission President David Pepper.

We're joined by members of Ohio's congressional delegation: Congressman Steve Driehaus (DREE-house) and my great friend-who is at the forefront of every fight for Ohio's working men and women, including the battle for health insurance reform-Senator Sherrod Brown.

And I'm proud to be here with a leader who is re-energizing the Department of Labor-and a daughter of union members-Secretary Hilda Solis. And my director of recovery for auto communities and workers-Ed Montgomery.

Now, like a lot of Americans, you're having some fun today. Taking the day off. Spending time with the kids. Enjoying some good music and good food-some famous Cincinnati chili. But today we also pause. To remember. To reflect. To reaffirm.

We remember that the rights and benefits we enjoy today were not simply handed out to America's working men and women. They had to be won.

They had to be fought for, by men and women of courage and conviction, from the factory floors of the Industrial Revolution to the shopping aisles of today's superstores. They stood up and spoke out to demand a fair shake; an honest day's pay for an honest day's work. Many risked their lives. Some gave their lives. Some made it a cause of their lives-like Senator Ted Kennedy, who we remember today.

So let us never forget: much of what we take for granted-the 40-hour work week, the minimum wage, health insurance, paid leave, pensions, Social Security, Medicare-they all bear the union label. It was the American worker-union men and women-who returned from World War II to make our economy the envy of the world. It was labor that helped build the largest middle class in history. So even if you're not a union member, every American owes something to America's labor movement.

As we remember this history, let us reflect on its meaning in our own time. Like so many Americans, you work hard and meet your responsibilities. You play by the rules and pay your bills. But in recent years, the American Dream seemed to slip away, because from Washington to Wall Street, too often a different culture prevailed.

Wealth was valued over work, selfishness over sacrifice, greed over responsibility, the right to organize undermined rather than strengthened.

That's what we saw. And while it may have worked out well for a few at the top, it sure didn't work out well for our country. That culture-and the policies that flowed from it-undermined the middle class and helped create the greatest economic crisis of our time.

So today, on this Labor Day, we reaffirm our commitment. To rebuild.

To live up to the legacy of those who came before us. To combine the enduring values that have served us so well for so long-hard work and responsibility-with new ideas for a new century. To ensure that our great middle class remains the backbone of our economy-not just a vanishing ideal we celebrate at picnics once a year as summer turns to fall.

That's what we've been working to do every day since I took office.

Now, some people have already forgotten how bad it was just seven months ago. A financial system on the verge of collapse. About 700,000 workers losing their jobs each month. The worst recession of our lifetimes threatening to become another Great Depression.

That's why we took bold, swift action-passing an unprecedented Recovery Act, and doing it without the usual Washington earmarks and pork-barrel spending. And, Ohio, it's working.

We've given 95 percent of America's working families a tax cut-4.5 million families in Ohio, including here in Cincinnati. We've cut taxes for small businesses, and made new loans to more than 1,000 small businesses in Ohio so they can grow and hire more workers.

We've extended unemployment benefits for 12 million Americans, including Charlie and nearly 570,000 Ohio citizens. Across America, we've saved the jobs of tens of thousands of state and local workers-including teachers and first responders here in Ohio. We're rebuilding America's infrastructure, including the improvements to I-75 in Hamilton County-led by a local Cincinnati contractor-and more than 200 other highway projects across Ohio.

And we're making an historic commitment to innovation-much of it still to come in the months and year ahead: doubling our capacity to generate renewable energy; building a new smart grid to carry electricity from coast to coast; laying down broadband lines and high-speed rail lines; and providing the largest boost in basic research in history.

So our Recovery plan is working. The financial system has been saved from collapse. Home sales are up. We're seeing signs of life in the auto industry. Business investment is starting to stabilize. For the first time in 18 months, we're seeing growth in manufacturing.

On Friday, we learned that the economy lost another 216,000 jobs in August. And whenever Americans are losing jobs-especially so many-that's simply unacceptable. But for the second straight month, we lost fewer jobs than the month before and it was the fewest jobs lost in a year. So make no mistake. We're moving in the right direction.

Ohio, we're on the road to recovery.

But we've still got a long way to go. So we will not rest, we will not let up. Not until workers looking for jobs can find them-good jobs that sustain families and sustain dreams. Not until responsible mortgage-owners can stay in their homes. Not until we have a full economic recovery and all Americans have their shot at the American Dream.

But we can't do that if we go back to that old economy-overleveraged banks, inflated profits and maxed-out credit cards. An economy of bubbles and bursts, where your wages and incomes stagnate while corporate profits soar. So even as we recover from the recession and work to cut the deficit in half, we have to build a new foundation for prosperity in America.

An America with a reformed financial regulation system that protects consumers and the entire financial system so we never have a crisis like this again.

An America where energy reform creates green jobs that can never be outsourced and that finally frees America from the grip of foreign oil.

An America that commits to education-because the countries that out-educate us today will out-compete us tomorrow and the best jobs will go to the best educated-whether they live in Cincinnati or Shanghai. So we've got to do a better job educating our sons and daughters.

An America that once again invests in the middle class, which is why I've created our Task Force on Middle Class Working Families, led by Vice President Joe Biden, to make sure that our policies always benefit you-America's workers.

And today we're taking another step. I'm naming Ron Bloom to lead our efforts to revitalize the sector that helped build the middle class:

American manufacturing. Ron has worked with steelworkers, service employees and management to create new jobs. He's helped guide my auto task force. And as my new point person on manufacturing, he'll help us craft the policies that will create the next generation of manufacturing jobs and ensure American competitiveness in the 21st century.

And, yes, we're building an America where health insurance reform delivers more stability and security to every American-the many who have insurance today and the millions who don't.

Now, I'll have a lot more to say about this Wednesday night, and I don't want to give it all away. But let me just say this. We've been fighting for quality, affordable health care for every American for nearly a century-since Teddy Roosevelt. The Congress and the country have been engaged in a vigorous debate for many months. And debate is good, because we have to get this right. But in every debate there comes a time to decide, a time to act. And Ohio, that time is now.

We've never been this close. We've never had such broad agreement on what needs to be done. And because we're so close to real reform, the special interests are doing what they always do-trying to scare the American people and preserve the status quo.

But I've got a question for them: What's your answer? What's your solution? The truth is, they don't have one. It's do nothing. And we know what that future looks like. Insurance companies raking in the profits while discriminating against people because of pre-existing conditions and denying or dropping coverage when you get sick. It means you're never negotiating about higher wages, because you're spending all your time just protecting the benefits you already have.

It means premiums continuing to skyrocket three times faster than your wages. More families pushed into bankruptcy. More businesses cutting more jobs. More Americans losing their health insurance-14,000 every day. And it means more Americans dying every day just because they don't have insurance.

But that's not the future I see for America. I see reform where we bring stability and security to folks who have insurance today. Where you never again have to worry about going without coverage-if you lose your job, change your job or get sick. Where there is a cap on your out-of-pocket expenses, so you don't have to worry that a serious illness will break you and your family. Where you never again have to worry that you or someone you love will be denied coverage because of a pre-existing condition.

I see reform where Americans and small businesses that are shut out of health insurance today will be able to purchase coverage at a price they can afford. Where they'll be able to shop and compare in a new health insurance exchange-a marketplace where competition and choice will continue to hold down cost and help deliver them a better deal. And I continue to believe that a public option within the basket of insurance choices would help improve quality and bring down costs.

I see reform where we protect our senior citizens by closing the gaps in their Medicare prescription coverage that costs millions of older Americans thousands of dollars every year out of their own pockets; reforms that will preserve Medicare and put it on a sounder financial footing by cutting waste and fraud and the hundreds of billions of dollars in unwarranted public subsidies to an already profitable insurance industry.

I want a health insurance system that works as well for the American people as it does for the insurance industry. They should be free to make a profit. But they also have to be fair. They also have to be accountable.

Security and stability for folks who have health insurance. Help for those who don't-the coverage they need at a price they can afford.

Finally bringing costs under control. That's the reform we need.

That's the reform we're fighting for. And that's why it's time to do what's right for America's working families. To put aside the partisanship. To come together as a nation. To pass health insurance reform now-this year.

And few have fought harder or longer for health care and America's workers than you-our brothers and sisters of organized labor. And just as we know that we must adapt to all the changes and challenges of a global economy, we also know this: in good economic times and bad, labor is not part of the problem. Labor is part of the solution.

That's why Secretary Solis has made it a priority at the Labor Department to protect workers-

your safety, your benefits, your right to organize and bargain collectively. It's why some of the first executive orders I issued overturned the previous administration's attempts to stifle organized labor. It's why I support the Employee Free Choice Act-to level the playing field so it's easier for employees who want a union to form a union. Because when labor is strong, America is strong. When we all stand together, we all rise together.

And that is why the first piece of legislation I signed into law was the Lilly Ledbetter Fair Pay Act-guaranteeing equal pay for equal work.

Lilly worked at an Alabama factory. She did her job and did it well.

Then, after nearly two decades, she discovered that for years she was paid less than her male colleagues-for doing the very same work. Over the years, she had lost hundreds of thousands of dollars in wages and in pension and Social Security benefits.

Lilly could have just moved on. Instead, this Alabama grandmother made a decision-principle was at stake. She stood up and spoke out for what was right-all the way to the Supreme Court, then Congress, and finally the White House, where I signed the law that bears her name.

That's the lesson of this day-that some things are always worth fighting for. Equal pay. Fair wages. Dignity in the workplace. Justice on the job. An economy that works for everyone, because in America there are no second-class citizens. An economy where you can make a living and care for your families. Where you leave your kids something better.

Where we live up to our fundamental ideals-those words put on paper some 200 years ago. That we are all created equal; that we all deserve a chance to pursue our happiness and achieve our goals.

That is the calling to which we are summoned this Labor Day. That is the cause of my presidency. And that is the commitment we must fulfill to preserve the American Dream for all of America's working families.

God bless you. And God bless the United States of America.

India Threatens Communication Companies - Blackberry, Google Skype to comply with new rules or quit doing business

India's Press Information Bureau sent the media advisory published below.

According to the Indian government, encrypted e-mail and other secure forms of communications are a potential threat to national security. Communication service providers are being asked to maintain servers in India where data can be harvested by law enforcement agencies. Full release posted below:

Government of India have been having discussions with RIM, Canada over the last few weeks on the issue of lawful access by the law enforcement agencies to the communications passing through RIM systems. RIM have made certain proposals for lawful access by law enforcement agencies and these would be operationalized immediately. The feasibility of the solutions offered would be assessed thereafter. These decisions were taken here today at a meeting, chaired by the Union Home Secretary, Shri G.K.Pillai. Representatives of security agencies and Telecom Department attending the meeting.

It was also decided that the Department of Telecommunications would study the feasibility of all such services being provided through a server located only in India.

Ministry of Home Affairs have made it clear that any communication through the telecom networks should be accessible to the law enforcement agencies and all telecom service providers including third parties have to comply with this. Ministry of Home Affairs will review the situation within 60 days by which time the Department of Telecommunications is expected to submit its report.

Federal Trade Commission (FTC) Adds New Product Endorsement Rules For Bloggers f

FTC Guidelines Official Q&A 

The FTC’s Revised Endorsement Guides:
What People are Asking

Suppose you meet someone who tells you about a great new product. It performs exactly as advertised and offers fantastic new features. Would that endorsement factor into your decision to buy the product? Probably.
Now suppose you learn that the person works for the company that sells the product – or has been paid by the company to tout the product. Would you want to know that when you’re evaluating the endorser’s glowing recommendation? You bet. That common-sense premise is at the heart of the revised Endorsement Guides issued by the Federal Trade Commission (FTC), the nation’s consumer protection agency.
The revised Guides – issued after public comment and consumer research – reflect three basic truth-in-advertising principles:
  • Endorsements must be truthful and not misleading;
  • If the advertiser doesn’t have proof that the endorser’s experience represents what consumers will achieve by using the product, the ad must clearly and conspicuously disclose the generally expected results in the depicted circumstances; and
  • If there’s a connection between the endorser and the marketer of the product that would affect how people evaluate the endorsement, it should be disclosed.
Since the FTC issued the revised Guides, advertisers, ad agencies, bloggers, and others have sent questions to endorsements@ftc.gov. Here are answers to some of the most frequently asked questions.

About the Endorsement Guides

Are the FTC Endorsement Guides new?
The Guides aren’t new, but they’ve recently been updated. It’s always been the law that if an ad features an endorser who’s a relative or employee of the marketer – or if an endorser has been paid or given something of value to tout the marketer’s product – the ad is misleading unless the connection is made clear. The reason is obvious: Knowing about the connection is important information for anyone evaluating the endorsement. Say you’re planning a vacation. You do some research and find a glowing review on someone’s blog that a certain resort is the most luxurious place they’ve ever stayed. If you found out that the hotel had paid that blogger to say great things about it or that the blogger had stayed there for a week for free, it could affect how much weight you’d give the blogger’s endorsement.
Why did the FTC revise its Endorsement Guides to include social media?
The FTC revised the Guides because truth in advertising is important in all media – including blogs and social networking sites. The FTC regularly reviews its guides and rules to see if they need to be updated. Because the Endorsement Guides were written in1980, they didn’t address social media. The legal principles haven’t changed. The FTC revised the examples to show how these standards apply in today’s marketing world.
Isn’t it common knowledge that some bloggers are paid to tout products or that if you click a link on my site to buy a product, I’ll get a commission for that sale?
First, many bloggers who mention products don’t receive anything for their reviews and don’t get a commission if readers click on a link to buy a product. Second, the financial arrangements between some bloggers and advertisers may be apparent to industry insiders, but not to everyone else who reads a blog. Under the law, an act or practice is deceptive if it misleads “a significant minority” of consumers. So even if some readers are aware of these deals, many readers aren’t. That’s why disclosure is important.
Has the FTC been getting complaints about deceptive blogs?
No. As it happens, many bloggers and advertisers already are disclosing their ties to each other. Industry associations and self-regulatory groups advocate disclosure, too.
I’ve read that bloggers who don’t comply with the Guides can be fined $11,000? Is that true?
No. The press reports that said that were wrong. There is no fine for not complying with an FTC guide.
Are you monitoring bloggers?
We’re not monitoring bloggers and we have no plans to. If concerns about possible violations of the FTC Act come to our attention, we’ll evaluate them case by case. If law enforcement becomes necessary, our focus will be advertisers, not endorsers – just as it’s always been.
Do the Guides hold online reviewers to a higher standard than reviewers for paper-and-ink publications?
No. The Guides apply across the board. The issue is – and always has been – whether the audience understands the reviewer’s relationship to the company whose products are being reviewed. If the audience gets the relationship, a disclosure isn’t needed. For a review in a newspaper, on TV, or on a website with similar content, it’s usually clear to the audience that the reviewer didn’t buy the product being reviewed. It’s the reviewer’s job to write his or her opinion and no one thinks they bought the product – for example, a book or movie ticket – themselves. But on a personal blog, a social networking page, or in similar media, the reader may not expect the reviewer to have a relationship with the company whose products are mentioned. Disclosure of that relationship helps readers decide how much weight to give the review.
Don’t these guides violate my First Amendment rights?
If you are acting on behalf of an advertiser, what you are saying is commercial speech – and commercial speech can be regulated under the FTC Act if it’s deceptive.

When do the Guides apply to endorsements?

I’ve heard that every time I mention a product on my blog, I have to say whether I got it for free or paid for it myself. Is that true?
No. If you mention a product you paid for yourself, the Guides aren’t an issue. Nor is it an issue if you get the product for free because a store is giving out free samples to all its customers. The Guides cover only endorsements that are made on behalf of a sponsoring advertiser. For example, an endorsement would be covered by the Guides if an advertiser – or someone working for an advertiser – pays a blogger or gives a blogger something of value to mention a product, including a commission on the sale of a product. Bloggers receiving free products or other perks with the understanding that they’ll promote the advertiser’s products in their blogs would be covered, as would bloggers who are part of network marketing programs where they sign up to receive free product samples in exchange for writing about them or working for network advertising agencies.
What if all I get from the company is a $1-off coupon, or if the product is only worth a few dollars? Do I still have to disclose?
Here’s another way to think of it: While getting one item that’s not very valuable for free may not affect the credibility of what you say, sometimes continually getting free stuff from an advertiser or multiple advertisers is enough to suggest an expectation of future benefits from positive reviews. If you have a relationship with a marketer who’s sending you freebies in the hope you’ll write a positive review, it’s best if your readers know you got the product for free.
What if I upload a video that shows me using different products? Do I have to disclose whether I bought them myself or got them from an advertiser?
The guidance for videos is the same as for websites or blogs.
What if I return the product after I review it? Should I still make a disclosure?
That may depend on the product and how long you are allowed to use it. For example, if you get free use of a car for a month, a disclosure is recommended even if you return it. But even for less valuable products, it’s best to be open and transparent with your readers.
I have a website that reviews local restaurants. It’s clear when a restaurant pays for an ad on my website, but do I have to disclose which restaurants give me free meals?
If you get free meals, it’s best to let your readers know so they can factor that in when they read your reviews. Some readers might conclude that if a restaurant gave you a free meal because it knew you were going to write a review, you might have gotten special food or service.
Several months ago a manufacturer sent me a free product and asked me to write about it in my blog. I tried the product, liked it, and wrote a favorable review. When I posted the review, I disclosed that I got the product for free from the manufacturer. I still use the product. Do I have to disclose that I got the product for free every time I mention it in my blog?
It probably depends on how much you say about it. A casual remark like “I use X brand food processor” may not raise an issue under the Guides, but each new positive endorsement made without a disclosure could be deceptive.
My Facebook page identifies the company I work for. Should I include an additional disclosure when I talk about how great our products are?
It’s a good idea. People reading that discussion on your Facebook page might not know who you work for and what products the company makes. And many businesses are so diversified that readers might not realize the products you’re talking about are sold by your company.
A famous athlete has thousands of followers on Twitter and is well-known as a spokesperson for a particular product. Does he have to disclose that he’s being paid every time he tweets about the product?
It depends on whether his readers understand he’s being paid to endorse that product. If they know he’s a paid endorser, no disclosure is needed. But if a significant number of his readers don’t know that, a disclosure would be needed. Determining whether followers are aware of a relationship could be tricky in many cases, so a disclosure is recommended.

How should I make the disclosure?

Is there special language I have to use to make the disclosure?
No. The point is to give readers the information. Your disclosure could be as simple as “Company X gave me this product to try . . ..”
Do I have to hire a lawyer to help me write a disclosure?
No. What matters is effective communication, not legalese. A disclosure like “Company X sent me [name of product] to try, and I think it’s great” gives your readers the information they need. Or, at the start of a short video, you might say, “Some of the products I’m going to use in this video were sent to me by their manufacturers.” That gives the necessary heads-up to your viewers.
Would a single disclosure on my home page that “many of the products I discuss on this site are provided to me free by their manufacturer” be enough?
A single disclosure doesn’t really do it because people visiting your site might read individual reviews or watch individual videos without seeing the disclosure on your home page.
Would a button that says DISCLOSURE, LEGAL, or something like that be sufficient disclosure?
No. A button isn’t likely to be sufficient. How often do you click on those buttons when you visit someone else’s site? If you provide the information as part of your message, your audience is less likely to miss it.
What about a platform like Twitter? How can I make a disclosure when my message is limited to 140 characters?
The FTC isn’t mandating the specific wording of disclosures. However, the same general principle – that people have the information they need to evaluate sponsored statements – applies across the board, regardless of the advertising medium. A hashtag like “#paid ad” uses only 8 characters. Shorter hashtags – like “#paid” and “#ad” – also might be effective.

How do the Guides apply to affiliate or network marketing?

I have a small network marketing business: advertisers pay me to distribute their products to members of my network who then try the product for free. How do the revised Guides affect me?
It’s a good practice to tell participants in your network that if they get products through your program, they should make it clear they got them for free. It also makes sense to advise your clients – the advertisers – that when they give free samples to your members, they should remind them of the importance of disclosing the relationship when members of your network praise their products. You might consider putting a program in place to check periodically whether your members are making these disclosures.
I’m an affiliate marketer with links to an online retailer on my website. When people click on those links and buy something from the retailer, I earn a commission. What do I have to disclose? Where should the disclosure be?
Let’s assume that you’re endorsing a product or service on your site and you have links to a company that pays you commissions on sales. If you disclose the relationship clearly and conspicuously on your site, readers can decide how much weight to give your endorsement. In some instances, where the link is embedded in the product review, a single disclosure may be adequate. When the product review has a clear and conspicuous disclosure of your relationship – and the reader can see both the product review and the link at the same time – readers have the information they need. If the product review and the link are separated, the reader may lose the connection.
As for where to place a disclosure, the guiding principle is that it has to be clear and conspicuous. Putting disclosures in obscure places – for example, buried on an ABOUT US or GENERAL INFO page, behind a poorly labeled hyperlink or in a terms of service agreement – isn’t good enough. The average person who visits your site must be able to notice your disclosure, read it and understand it.
It’s clear that what’s on my website is a paid advertisement, not my own endorsement or review of the product. Do I still have to disclose that I get a commission if people click through my website to buy the product?
If it’s clear that what’s on your site is a paid advertisement, you don’t have to make additional disclosures. But what’s clear to you may not be clear to everyone visiting your site, and the FTC evaluates ads from the perspective of reasonable consumers.
Our company runs a social media marketing network. We understand we’re responsible for monitoring our network. What kind of monitoring program do we need? Will we be liable if someone in our network says something false about our product?
Advertisers need to have reasonable programs in place to train and monitor members of their network. The scope of the program depends on the risk that deceptive practices by network participants could cause consumer harm – either physical injury or financial loss. For example, a network devoted to the sale of health products may require more supervision than a network promoting, say, a new line of handbags. Here are some core elements every program should include:
  1. Given an advertiser’s responsibility for substantiating objective product claims, explain to members of your network what can – and can’t – be said about the product;
  2. Set up a reasonable monitoring program to check out what your people are saying about your product; and
  3. Follow up if you find questionable practices.
It would be unrealistic to say you had to be aware of every single statement made by a member of your network. But it’s up to you to make an effort to know where your people are talking about your product. It’s unlikely that the activity of a rogue blogger would be the basis of a law enforcement action if your company has a reasonable training and monitoring program.

What do I need to know about the Guides?

What are the essential things I need to know about using endorsements in advertising?

The most important principle is that an endorsement has to represent the accurate experience and opinion of the endorser:

  • You can’t talk about your experience with a product if you haven’t tried it.
  • If you were paid to try a product and you thought it was terrible, you can’t say it’s terrific.
  • You can’t make claims about a product that would require proof you don’t have. For example, you can’t say a product will cure a particular disease if there isn’t scientific evidence to prove that’s true.
In our ads we want to feature endorsements from consumers who achieved the best results with our product. Can we do that under the revised Guides?
Testimonials claiming specific results usually will be interpreted to mean that the endorser’s experience is what others can expect. Statements like “Results not typical” or “Individual results may vary” won’t change that interpretation. That leaves advertisers with two choices:
  1. Have adequate proof to back up the claim that the results shown in the ad are typical, or
  2. Clearly and conspicuously disclose the generally expected performance in the circumstances shown in the ad
How would this principle apply in a real ad?
The revised Guides include a lot of examples with practical advice for marketers. Suppose an ad features an endorsement from “Mary G.” who says, “I lost 50 pounds in 6 months with WeightAway.” This ad likely conveys that Mary G.’s experience is typical of what consumers will achieve by using the product. If consumers can’t expect to get those results, the ad likely would mislead consumers unless it makes clear what consumers can expect to lose in similar circumstances – for example, “Most women who use WeightAway for six months lose at least 15 pounds.”
Our company website includes testimonials from customers who used our product during the past few years and mentions the results they got. We can’t figure out now what the “generally expected results” were then. What should we do? Do we have to remove those testimonials?
There are two issues here. First, according to the Guides, if your ad (in this case, your website) says or implies that the endorser uses the product in question, you can run the ad only as long as you have good reason to believe the endorser still uses the product. If you’re using endorsements that are a few years old, it’s your obligation to make sure the claims still are accurate. If your product has changed, it’s best to get new endorsements.
Second, assuming the claims are still accurate, if your product is the same as it was when the endorsements were given, you probably can use a disclosure based on the results consumers generally achieve now.

Where can I find out more?

The revised Guides offer more than 35 examples of how they apply in practical settings. The FTC also has produced to-the-point video clips discussing some of the issues on marketers’ minds. Questions? Send them to endorsements@ftc.gov. We’ll address the most common ones in future FAQs.
The FTC works to prevent fraudulent, deceptive and unfair business practices in the marketplace and to provide information to help consumers spot, stop and avoid them. To file a complaint or get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. Watch a new video, How to File a Complaint, at ftc.gov/video to learn more. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad.

Your Opportunity to Comment

The National Small Business Ombudsman and 10 Regional Fairness Boards collect comments from small businesses about federal compliance and enforcement activities. Each year, the Ombudsman evaluates the conduct of these activities and rates each agency's responsiveness to small businesses. Small businesses can comment to the Ombudsman without fear of reprisal. To comment, call toll-free 1-888-REGFAIR (1-888-734-3247) or go to www.sba.gov/ombudsman.